Feed your DNA

Preliminary DNA sketches

This is my home page sketches and my topic is what I love most of all, food. I’m a firm believer of eating healthy for the most part. I’ve recently got into foods that are good for particular parts of my body like, my muscles, nerves, eyes, liver etc.

With this curiosity of feeding parts of my body I thought about what foods are good for my genes, which narrowed down my topic to how to feed your DNA.

So the main focus will be a photo of a human’s DNA and it

Will have navigation buttons on the sides of the photo with labels that read foods that are good for your DNA.

In the second and third sketch are the preliminary ideas for my layout and font locations.

Car Pollution

I chose Car pollution as my topic because it causes harm in sustaining the environment. 

In the front cover of this E-card I put together a line of cars in a secluded beach spot. I wanted to capture the idea going on vacation to enjoy a natural and beautiful beach but imply that if we don’t control car pollution it can destroy areas where we least expect it. 

In this second image I wanted to show that car pollution could also hit you at home. This image is to bring across the idea of opening your living window for fresh air will be the same as having a car running.

In this last image I am presenting a happy ending to the E-card. A clean and beautiful environment will remain if we stop car pollution.

                                    

Car pollution sketches

 I chose to focus on car pollution to promote environmental sustainability.

In my first sketch is a scene with a person standing on a beach and a stream of cars driving through it. I will apply Lens blur and focus effects to this portrait. I will apply blur to the person and some of the ocean background to bring attention to the cars driving through the beach.

In the next two sketches are possibilities for the inside of the E-card. The first is a giant SUV placed in a living room. I don’t think I like this idea very much because it seems a bit weird to be the inside of the card? But maybe weird is good…

I guess it can work if I use text that says, “Stop pollution from reaching your living room”?

The next sketch is a series of transportation options to lower car pollutions.  It is straightforward and a clear design and probably what I will go with.

The last sketch will be the back cover of the card, which is the beach completely empty except a flower growing out of the sand. I like the idea of a flower in the sand because it is stating that if we kept pollution down anything can grow anywhere. This may not make much sense for the card but we will see what will happen after your feedback.

Leo Brouwer Final Book Cover

Here is my final book cover of the classical composer Leo Brouwer. I will start with my color scheme which is a burnt orange.  I choose this color  because it brings out the back and white photo of the artist. It makes it contemporary yet old fashion, plus it catches the eye. In my typography I used two types of font, Slom which has a standard font and School house Cursive B which is a type of script. I used a yellow color so that there is a contrast effect to the background color.

The black and white photo I kept in a grayscale and did plenty of touching up on his face, legs and hands. The original photo was taken at a low quality so I increased the resolution to about 300 and manually adjusted the brightness/contrast.  

I also did not have InDesign and did the best I could with  aligning and measurements. I was trying to design a book that was mysterious and unique well maintaining a classical feel. I hope I got close!

                                                                                                                                                                                                                               

Two concepts for the artist Leo Brouwer

Awareness Poster:Childhood Obesity

Childhood obesity is a growing issue in the United States for quite some time. Last semester I did a research paper on obesity affecting children and adults.                                                                             

According to the CDC Childhood obesity has doubled in the  last 30 years.

Childhood obesity is not a complicated issue to understand that is why I wanted to make a very simple and clear poster. I used a very bright yellow back ground so the photo of the child pops out at the viewer.  The text is black and bold highlighting the word STOP so that it also grabs your attention.

I believe that I was able to execute my message across by having a child handing away an apple as she reaches for the giant stick of butter. When parents  see this poster it is clear that children should be eating more fruits than fats.

Reference:
Marni Zalben for photo of young child (Penny Zalben)
Allan Avidano for Buttering sketch