Tuesday, March 12, 2013

Awareness Poster:Childhood Obesity

Childhood obesity is a growing issue in the United States for quite some time. Last semester I did a research paper on obesity affecting children and adults.                                                                             
According to the CDC Childhood obesity has doubled in the  last 30 years.

Childhood obesity is not a complicated issue to understand that is why I wanted to make a very simple and clear poster. I used a very bright yellow back ground so the photo of the child pops out at the viewer.  The text is black and bold highlighting the word STOP so that it also grabs your attention.
I believe that I was able to execute my message across by having a child handing away an apple as she reaches for the giant stick of butter. When parents  see this poster it is clear that children should be eating more fruits than fats.



Reference:
Marni Zalben for photo of young child (Penny Zalben)
Allan Avidano for Buttering sketch

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